I’m a multi-disciplinary designer based in Brooklyn, NY.
Welcome
The following samples and case studies demonstrate my work with scalable design systems, corporate identities, social media, corporate- and consumer-facing presentations, out-of-home advertising, and experiential design.
I hope that you enjoy them.
My work is made possible by amazing partners and clients.
Featured Work
Brand concept, creative direction,
and web design for Brooklyn Mint Dental.
Typography and font pairing
Examples of font pairing and properties created for CookUnity and Brooklyn Mint Dental.
Color systems
When determining a brand's color palette, it's important to calculate accurate color conversions for a variety of media and display systems. Additionally, consistent color ratios are key to a strong brand identity.
Logo guidelines
Logos serve as visual shortcuts to a full brand identity, and are most effective when repeated. To this end, it is important to delineate clear guidelines for how a logo may be used in different circumstances.
Social media
Social media marketing is a powerful way for a business at any growth stage to reach its audience. People discover, learn about, follow, and shop from brands on social media, and great social media design can bring remarkable success.
(Selections from CookUnity and Kickstarter.)
Presentation design
A well-crafted presentation is a powerful tool - one that can propel an idea, educate an audience, or elicit a reaction. I create engaging, well-designed, and on-brand presentation decks that enable brands to stand out from their competition.
(Selections from Oscar and Kickstarter.)
Print design
High-quality print design is the backbone of a good design system - even for digital-first brands. In order for design to work well in print, design and mechanicals must account for substrate, sizing, ink process, and efficiency on press - whether small as a postcard or large as a billboard.
Out-of-home advertising
The goal of out-of-home advertising is to create standalone experiences that align the brand with consumers’ needs. It must be eye-catching and have a message that can be read in seconds.
Experiential design
My experiential design work creates a cohesive and coordinated user experience design and service design across all touchpoints that users interact with. The goal is to align the brand in a way that meets consumers’ needs and achieves business goals. In practice, this creates physical environments that both delight and inform their inhabitants.
